Making Social Media Work for You

Your audience isn’t on every platform. So why are you?

It’s 2023 so we should all have a basic grasp on social media, right? Well, what if we told you that people

aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger? Or

that posts published on Thursday and Friday receive the highest engagement? Or that pizza is the most

popular Instagrammed food? Do you still feel like a social media guru?

Vision Advertising’s COO, Julia Becker Collins, joins us to go over the basics of how social media should

factor into their business. From how to market your brand on social media to selecting the right

platforms, this workshop acts as a foundation for successful social media marketing. 

Julia will go over:

-Why do I need social media marketing?

-How do I stand out from my competition?

-How can I promote my products and services on social media?

-What platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) should I focus on?

-How do I gain attention, likes, comments, and followers?

-What content should I share? What are the common pitfalls and blunders?

Julia Becker Collins is Chief Operating Officer of Vision Advertising, a 100% women-owned and operated

full-service marketing agency based in Massachusetts. Since 2016, Julia has managed day-to-day

operations as well as business strategy, and is responsible for its growth and expansion of services,

clients, and staff.

Julia has more than 15 years of experience in marketing and business. This includes non-profit and

fundraising work, such as her work as Director of Marketing at Boston Color Graphics and being the

Founding President (emeritus) & Co-Founder of the MetroWest Women’s Network.

Julia holds an MPA from Framingham State University and a BA from the University of Massachusetts

Amherst. She was awarded the Distinguished Alum Award by the University of Massachusetts Amherst’s

Women, Gender, and Sexuality Studies Department in 2016. In 2019, she won the 40 Under 40 Award

from the Worcester Business Journal.