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Thu, Jun 15


Webinar - via Zoom

Creating Your Business Plan for Success

Cliff Robbins, Senior Business Advisor MSBDC, will share his insights in this webinar designed to help you determine the viability and sustainability of your venture.

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Creating Your Business Plan for Success
Creating Your Business Plan for Success

Time & Location

Jun 15, 2023, 2:00 PM – 3:00 PM EDT

Webinar - via Zoom

About the event

This webinar will help you:

· Determine if there is a real need for your product, technology or service

· Identify your market/market segment

· Examine what the competition looks like

· Determine your competitive advantage

Cliff Roberts, Jr. joined the Massachusetts Small Business Development Center Network as a senior business advisor in January 2002.  He is a management professional and an educator with functional experience in the fields of marketing, sales, strategic planning and e-commerce.  Prior to joining the MSBDC, Cliff worked for the University of Massachusetts Dartmouth as a professional lecturer and industry liaison teaching the principals of marketing, marketing research, sales management, strategic management, entrepreneurship and organizational behavior. He was also a member of the Management Department's advisory board of directors.

Previously, Cliff was the managing partner at the Consulting Resource Group, a marketing research and behavior development consulting firm assisting growth-oriented businesses with their strategic business planning and organizational issues. He was executive vice president of The Foxon Company and president/CEO of City Hall Electrical Distributors where under his leadership annual sales increased from less than $1 million to over $20 million annually; and the company grew to be the 120th largest distributor in the USA. He also founded ToTel Systems, a telecommunications company to serve the small business community in Southeastern Massachusetts and Rhode Island.

Cliff studied electrical engineering at MIT and Northeastern University. He also earned a BSBA at Eastern Nazarene College. Cliff received an MBA from UMass Dartmouth and a PhD from Suffield University. He has written numerous articles on strategy and organizational issues for professional and academic journals. Cliff is a member of the National Marketing Association and the Executive Circle. He is also a certified flight instructor and enjoys flying and playing golf.


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