Thu, Sep 21|
Webinar - Via Zoom
Creating Content that Google Can't Ignore
This webinar will teach you the tactics that Search Engine Optimization (SEO) professionals use to manipulate content to get better treatment from Google.
Time & Location
Sep 21, 4:00 PM – 5:00 PM EDT
Webinar - Via Zoom
About the event
When you have content that Google can’t ignore, it means that your content is written and
formatted in ways that Google easily absorbs and understands.
When Google understands content, it properly categorizes it, and gives it visibility by offering it
in the search results pages. And we know that that leads to more traffic, and more traffic leads
to more sales...and we want those!
Oftentimes, business professionals and bloggers write volumes of content, but that content is
missing the clues that inform Google. Lacking these signals, Google is unsure, and the
nebulousness leads to mis-categorization and the content ends up in limbo.
If you want to learn the formula to get Google to easily understand your content, then this
webinar is for you!
You will learn tactics that search engine optimization (SEO) professionals use to manipulate
content to get better treatment from Google.
After attending this webinar, you’ll understand what Google really wants, and:
1. Key SEO actions that are within your control and skill set
2. How to choose the best keywords (keyword phrases) for you
3. How to pass info to Google
4. Where to get feedback from Google
5. How to structure your website content for optimum understanding
6. The most important locations on a web page to place your words
Karen Callahan, MSCIS Founder of Adventures Online and Karen-Callahan.com
Karen Callahan is an SEO strategist, practitioner, and trainer, and WordPress developer with 25
years' experience developing websites and 15+ years applying SEO to websites. She has helped
business in a myriad of industries (personal injury attorneys, business coaches, Mars & Venus-
based counseling center, yoga studios, kitchen remodelers, and many more) gain visibility
online and increase sales using their websites.
Karen has flipped the script on SEO and developed a unique system; an SEO system for non-
techs that focuses on "words" - the basis of all SEO measurements.